I think Bebo found a nice middle ground. You could customise your profile with a 'theme'. These themes followed certain guidelines and the layout of elements on

I think Bebo found a nice middle ground. You could customise your profile with a 'theme'. These themes followed certain guidelines and the layout of elements on the page reminded the same. Of course there were bad themes that ruined readability of pages but nothing as horrible as MySpace. Personally Prefer the Facebook approach but I think there is a middle ground.