Fairness. When would we ever want anything that is efficiently unfair? Two companies doing the same thing brings the benefits of competition, which forces dow

Fairness. When would we ever want anything that is efficiently unfair? Two companies doing the same thing brings the benefits of competition, which forces down prices, promotes innovation, and actually increases efficiency as they have to be better than their rival. In addition, no reason why both of them cannot be large enough to benefit from economies of scale (think Samsung vs Apple for smartphones).