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There is a need for this kind of brand management service. Remember that youTube video by two Domino's employees? However, the model to deliver this service nee

• anigbrowl 17y ago
  Sure, you can aggregate that information and offer a dashboard. But this is nothing a large company can't do for itself, and there's no especial value for them in having a standardized dashboard. It's more useful for consumers who might with to go a standard page to look up aggregated info about any given brand before making buying decisions, but they tend to be domain specific - rate-coffeebrands.com rate-cookie-brands.com or suchlike. It's the old stress on the web - providers and publishers want to be unique and stand out from everyone, consumers would often rather have standardized pages so they can get information quickly and consistently without navigating 100 different kinds of web flair and registering at every site they might be temporarily interested in, which is why portals still exist and probably always will.