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"The plant is to be running before year's end. At first, the company will make only 'facing brick,' used on the outside of buildings, a $2 billion annual U.S. m
by cdr 17y ago
"The plant is to be running before year's end. At first, the company will make only 'facing brick,' used on the outside of buildings, a $2 billion annual U.S. market. It plans to branch out into paving stones, roofing tile and other brick markets."
- amalcon 17y ago$2 billion is chump change as an industry goes. This is about equivalent to what you'd get if there were a "Rap Music Industry". A "Microsoft Industry" would be about six and a half times larger in terms of earnings. Roofing tile was something I hadn't considered, though. That could be huge.
- dtap 17y agoThe "Rap Music Industry" has millions of customers, numerous magazines, radio stations and a TV channel dedicated solely to it. That makes it very large in my book.
- DaniFong 17y agoIf you make brick cheap enough the market volume will grow. Currently aluminum siding is used, primarily for cost reasons.
- frig 17y agoHe's talking about "facing bricks" being $2 billion unless it's a poor choice of phrasing. These are non-load-bearing purely-decorative bricks. What does your intuition tell you is a good ballpark for the ratio of "load-bearing" bricks to "decorative" bricks?
- amalcon 17y agoZero to one? Brick isn't a terribly good structural material. It's basically inferior to concrete. People like bricks because they look nice.
- daniel-cussen 17y agoFace brick also insulates the building.