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Great talk, but I agree that like a lot of startup advice out there, it is for companies that have a product-market fit. I've been thinking why the startup com

Great talk, but I agree that like a lot of startup advice out there, it is for companies that have a product-market fit. I've been thinking why the startup community has so few talks about product design. We have a lot of advice about tech stacks, growth hacking, rising funding, building a team, even some about customer research, but surprisingly little about design. Yet, product design is one of the key activities to achieve product market fit: you can understand the problem, but if your product isn't easy enough to use, PM fit is hard to achieve. For example, you can find a deep analysis of a different SaaS models, but it is surprisingly rare that someone does a deep analysis of e.g. Facebook's UI and writes a blog post about it.

alexorig 12y ago
you are spot on. I was directly focused on the point in Sam's list (idea, product, team, execution) where you decide when to really focus on the execution phase of scaling and then what to do when you hit it. I think it's easy to over-focus on product design though, big companies are really bad at this, they produce polished products with great user flows and so on but miss the big win. Products like craigslist/eBay/Google weren't really great designed products to start with, they just solved a real need. As such I think Peter T's talk is really good on getting to product market fit.