It just makes me think IBM will never get the consumer the way other companies like Apple and Google do. There is nothing immediately actionable about how I can

It just makes me think IBM will never get the consumer the way other companies like Apple and Google do. There is nothing immediately actionable about how I can start using this from the get go. What the hell is bluemix ? Is that an internal thing I am supposed to know about ? How can I start being productive in 5 minutes vs. trying to solve a puzzle by piecing different pieces together ? It all seems very enterprise-y and indirect - an immediate turn off in this day and age of immediate usability and short attention spans.