Jobs himself liked to use the example of typography. He took a typography course on a lark, and it became a core differentiator in Apple products. In an age wh

Jobs himself liked to use the example of typography. He took a typography course on a lark, and it became a core differentiator in Apple products. In an age where computers were only capable of printing utilitarian, fixed-width typewriter text, Apple made a computer that could render text in the same way it's published IRL. Jobs specifically cites this during his Stanford commencement speech: http://news.stanford.edu/news/2005/june15/jobs-061505.html http://news.stanford.edu/news/2005/june15/jobs-061505.html