I came across this the other day which was a great read: http://www.entrepreneur.com/article/237922 http://www.entrepreneur.com/article/237922 My friends and

I came across this the other day which was a great read: http://www.entrepreneur.com/article/237922 http://www.entrepreneur.com/article/237922 My friends and I have a catalog of android jigsaw puzzles, when we started we were manually optimizing the keywords on each individual game to attract people searching anything related to that theme - one about England we went after England-related keywords we could think of rather than the competitive 'puzzle' ones: travel, vacation, england, uk, london, big ben, all that kind of stuff which got us our initial traction. We kept that up for about our first 50 puzzles coming up with all these unique keywords which was incredibly tedious.