misleading or linkbait titles. This one is obviously the latter. It's not obvious to me. The title is a play on words; to the extent that it misleads, it does

misleading or linkbait titles. This one is obviously the latter. It's not obvious to me. The title is a play on words; to the extent that it misleads, it does so for effect. And not all cleverness is tantamount to linkbait. (For what it's worth, I immediately understood the title to be a tongue-in-cheek reference to Shakespeare's well-known love of linguistic innovation.)