3 ms·

At least he was listening to what people were saying. Still baffles me that he didn't think of the consequences before launching.

• Alex3917 17y ago
  I don't think the consequences were very obvious. All the service does is aggregate the data pulled in by Google alerts, twitter, and a couple other services so that people can see it all on one page. This is stuff that everyone can already see on their own, so literally nothing has changed. The only difference is that he is offering companies the option to pay money to respond to feedback directly on this aggregated page instead of through the various mediums where it was originated, and I don't think it was at all a given that people would freak out about this.
  • aasarava 17y ago
    Presumably, Godin and his colleagues did their research into similar businesses -- namely, Get Satisfaction -- before starting Brands in Public. And if so, they would have known that some companies were not happy with Get Satisfaction's page design and copy, claiming that it hijacked their brands and confused customers.
    • jeroen 17y ago
      That is probably why the pages mention "unofficial" 5 times and "automatically generated by" 7 times. And contrary to GetSatisfaction, the associated logo isn't on the page.
    • GHFigs 17y ago
      None of the criticism I've seen leveled at BIP referenced the actual design of the site, which is on par with Get Satisfaction's vastly improved design and copy. People are just offended by the business model.