Disney has a whole R&D division to develop theme park attractions: http://en.wikipedia.org/wiki/Walt_Disney_Imagineering http://en.wikipedia.org/wiki/Walt_Disne

Disney has a whole R&D division to develop theme park attractions: http://en.wikipedia.org/wiki/Walt_Disney_Imagineering http://en.wikipedia.org/wiki/Walt_Disney_Imagineering Alan Kay and Danny Hillis both used to work at Walt Disney Imagineering