Beyond the webp/m debate that I'm sure will take place here adequately without my input: I think one of the bigger concerns these days with "short video clips

Beyond the webp/m debate that I'm sure will take place here adequately without my input: I think one of the bigger concerns these days with "short video clips on the web" - which is what we're all trying to solve with whatever technology - is workflow. People finally understand how to make gifs even if they're super low quality, or super large, then these poorly compressed "images" are being converted into various other things. If the tools were there to create audio-less MP4 / webp/m, that would help a lot.