I think bhuston said it best. >This is a marketing endeavor that is pretending to be a technical innovation. Most of us are asking, why isn't it format X, or

I think bhuston said it best. >This is a marketing endeavor that is pretending to be a technical innovation. Most of us are asking, why isn't it format X, or format Y. When they are clearly superior in quality and compression. The answer is they don't have marketing power. GIFV is directed at increasing attention to imgur. By trying to make more sites adopt it as their image/video hosting platform. Since imgur already has the size/market dominance to spread the GIFV platform. Increasing its chance of adoption. Rise above, support webm. Better compression, better quality, more wide spread.