This is what happens when "growth hackers" get a hold of your sales strategy. They re-frame the conversation to center around meaningless (although indirectly

This is what happens when "growth hackers" get a hold of your sales strategy. They re-frame the conversation to center around meaningless (although indirectly related to sales performance) metrics that give the sense of success but do everything to shroud real success. Kudos this this marketer for labeling his/her metric improvement "10X conversations" giving it at least a tinge of humanness. There's nothing wrong about trying to improve these metrics in and of itself, but when the entire tactic is based on tricking or threatening people into initiating "conversations" (ie. when those conversations are more "Please do not call me" as opposed to "Please tell me more about your product") then the real goal of said marketer is not to sell the product, but to sell their own usefulness within a company.