The author here is certainly using some provocative language in their email. I can't comment on the long term effectiveness of that, but I do believe in the pow

The author here is certainly using some provocative language in their email. I can't comment on the long term effectiveness of that, but I do believe in the power of the plain text email. We've been using "handwritten", plaintext emails from the beginning at Cronitor. I copy and paste a few bits but I always write something individual for each signup. The days we get 5-10 signups make that a little more challenging, but you won't find us complaining. And I feel better knowing that everybody who took a moment of their day to signup and checkout Cronitor got a moment of mine in return.