Depends how you see it. No user would come to Google if it wasn't good enough in search, and consequently no company would want to advertize with it if no one v

Depends how you see it. No user would come to Google if it wasn't good enough in search, and consequently no company would want to advertize with it if no one visited Google. The "inherent" value of Google is due to its Search Engine - they just found a way to monetize it heavily. It's a win-win game for both advertizers and users.