4 ms·
IIRC, there was this female (Magda..?) in William Gibson's Pattern Recognition who was employed by an advertising company to do just this for their clients - so
by shrikant 17y ago
IIRC, there was this female (Magda..?) in William Gibson's Pattern Recognition who was employed by an advertising company to do just this for their clients - social/viral marketing at its most grassroots. She'd hang out at bars, clubs and other 'hip' spots, chat up people and subtly hawk the company's wares.
The upshot was that she did this for so long, that she became quite unable to have a normal conversation with people at such places - owing to the lingering suspicion that there might be other such advertising 'plants' like her.
Good read, somewhat unnerving, slightly meh ending..
- wallflower 17y agoWOM marketing. "Word of Mouth" I don't know how prevalent it is now but it spawned a few years ago from a mashup of network marketing and friends. http://www.bzzagent.com/ http://www.bzzagent.com/ "Welcome to BzzAgent Join BzzAgent's word-of-mouth (WOM) marketing network to try new products and spread word of mouth. How can your brand benefit from Bzz?"
- dmoney 17y agoit spawned a few years ago from a mashup of network marketing and friends. I realize you probably mean "network marketing and things like it," but it sounds like you mean a mashup of network marketing with the concept of friendship.
- shrikant 17y agoWhich gives rise to the next evil: Multi-level Marketing. MLM and its astro-turfers are the bane of my life. (Amway being the biggest culprit here..)