5 ms·

Thanks for a great article. Do you know if the keywords used in reviews have any impact on rating? I assume not since it's the first thing to be gamed.

by Pistus 12y ago

mrborgen 12y ago
Thanks! I am not sure, but I don't think so, for the same reason as you. However, I have heard your overall ratings (and I suspect comments too) will affect your rankings for keywords in general. One of the best way of climbing the keyword ranks is by getting great ratings.
- kolinko 12y ago
  I spent a ton of time testing the Apple's search algorithm for AppCodes.com - didn't find any relationship between ratings and keyword ranks. Here's a summary of what I found out: http://www.slideshare.net/kolinko/new-rules-in-app-store-search http://www.slideshare.net/kolinko/new-rules-in-app-store-sea... Basically - neither downloads, nor ratings, nor description counts.
  - mrborgen 12y ago
    Thats interesting. How do you think they rank them then?
    - kolinko 12y ago
      No idea - whatever we did, we never managed to move apps' positions one way or another. I've also seen apps that have few downloads, few rankings and lousy reviews, but get positioned higher than competitors that are more popular and have better rankings. Although popularity seems to have some influence. What I'm telling people is to see if they rank high. If they do - keep the words/phrases. If they don't - forget them, and look for some other ones.
      - mrborgen 12y ago
        That last sentence pretty much sums up ASO :)
diziet 12y ago
We did a writeup after a whole bunch of statistical analysis of various factors that are correlated with higher ranking. http://blog.sensortower.com/blog/2014/09/07/why-162727-apps-rank-in-the-top-20-for-the-highest-traffic-keywords/ http://blog.sensortower.com/blog/2014/09/07/why-162727-apps-... Of course, some of these things (like # of ratings, how long ago the app was released, etc) are likely correlated with other factors that are more difficult to measure in the app store.

Thanks for a great article. Do you know if the keywords used in reviews have any impact on rating? I assume not since it's the first thing to be gamed.

by Pistus 12y ago

Thanks for a great article. Do you know if the keywords used in reviews have any impact on rating? I assume not since it's the first thing to be gamed.

mrborgen 12y ago

Thanks! I am not sure, but I don't think so, for the same reason as you. However, I have heard your overall ratings (and I suspect comments too) will affect your rankings for keywords in general. One of the best way of climbing the keyword ranks is by getting great ratings.

kolinko 12y ago
I spent a ton of time testing the Apple's search algorithm for AppCodes.com - didn't find any relationship between ratings and keyword ranks. Here's a summary of what I found out: http://www.slideshare.net/kolinko/new-rules-in-app-store-search http://www.slideshare.net/kolinko/new-rules-in-app-store-sea... Basically - neither downloads, nor ratings, nor description counts.
- mrborgen 12y ago
  Thats interesting. How do you think they rank them then?
  - kolinko 12y ago
    No idea - whatever we did, we never managed to move apps' positions one way or another. I've also seen apps that have few downloads, few rankings and lousy reviews, but get positioned higher than competitors that are more popular and have better rankings. Although popularity seems to have some influence. What I'm telling people is to see if they rank high. If they do - keep the words/phrases. If they don't - forget them, and look for some other ones.
    - mrborgen 12y ago
      That last sentence pretty much sums up ASO :)

diziet 12y ago

We did a writeup after a whole bunch of statistical analysis of various factors that are correlated with higher ranking. http://blog.sensortower.com/blog/2014/09/07/why-162727-apps-rank-in-the-top-20-for-the-highest-traffic-keywords/ http://blog.sensortower.com/blog/2014/09/07/why-162727-apps-... Of course, some of these things (like # of ratings, how long ago the app was released, etc) are likely correlated with other factors that are more difficult to measure in the app store.