The article made me smile too. Bringing the conclusion back to the analogy it sounds like he's recommending the girl from the bank just stop pretending and real

The article made me smile too. Bringing the conclusion back to the analogy it sounds like he's recommending the girl from the bank just stop pretending and really be your girlfriend, forget the home loan, meet your parents and I'm not sure where it goes from there. What I was talking about though is the idea of a 'mix.' That idea basically makes twitter into a baby version of TV. We'll have content which people will want. Then we'll have the promotion which people tolerate to get the content. That doesn't apply very well online and it definitely doesn't apply to twitter. The problem with twitter when it's a company is not knowing what you are signing up to. I have no problem with promotional content on twitter because I don't have to see it, unless I'm signed up to it in which case I probably do want it.