That's extremely important, yes, and we do that too. We'll write an article about that later on. In general, you should localize both keywords and screenshots

That's extremely important, yes, and we do that too. We'll write an article about that later on. In general, you should localize both keywords and screenshots (and maybe even title, but that depends) for the following languages: - Spanish - Portuguese - French - Italian - Russian We also do it for Chinise and Japanese. The key here is to find translators who understand the game, which can be difficult if you are talking to traditional translation agencies. I find that some people on Odesk and Elance with marketing and translation experience do a great do at this. And they are quite affordable :)