I had to call the Disney Store yesterday and they referred to me a "Guest" and their customer service staff as ... "Cast Members". That's branding going to the

I had to call the Disney Store yesterday and they referred to me a "Guest" and their customer service staff as ... "Cast Members". That's branding going to the extreme. The problem with the term customer in the article is that it felt like they would count the same customer multiple times (when they mean passenger). If I ride daily, I'm not 5 customers, I'm one repeat customer. But I'm a passenger 5 times. All in all though, I think this will be a welcome change as every time I travel to London and go on the tube at rush hour, I'm thankful that I work in a nice quiet cemetery.