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Appstore optimization makes sense when you have 50 daily downloads but want to have 100. Relying on search results only wont make you lot of money there. Anywa

Appstore optimization makes sense when you have 50 daily downloads but want to have 100. Relying on search results only wont make you lot of money there. Anyway in most cases you can start with buggy SensorTower to find out what keywords will bring you more relevant traffic at lower competition. After than just keep tracking things with a free AppAnnie ASO tool.

mrborgen 12y ago
Partly true. You can only go so far with keywords at a specific time. However, the approach isn't totally unscalable, as you can work your way up to targeting more and more trafficked keywords as your app grows. An exptremely important part of ASO is to keep on doing it every time you update your app.
chatmasta 12y ago
I have not looked into the economics of app stores myself, but I imagine they are following a similar trend that google did. I bet there are a lot of opportunities for developers selling cheap long-tail apps (recipes, quotes, etc, i.e. "resources") to niche customers. But I have no idea.
- mrborgen 12y ago
  There are indeed a lot of opportunities there. But they aren't as drastically as in the early days of SEO. Partly because Apple gives you so few opportunities to affect your rankings. But a lot developers just ignore ASO, which opens up possibilities for those who take it seriously.
androidb 12y ago
SensorTower is buggy and annoying, I much prefer AppAnnie & MobileDevHq. I compared[1] them a while back and ended up concluding that the free tiers of AppAnnie/MobileDevHQ are enough to do some basic ASO. [1] http://www.androidb.com/2014/07/10-tools-to-help-with-google-play-store-optimization-for-your-app/ http://www.androidb.com/2014/07/10-tools-to-help-with-google...
- mrborgen 12y ago
  Thanks for the tip. Interesting article. I have found that once you get used to SensorTower, it works quite well. what I mostly need when doing ASO is: 1. Traffic estimation 2. A fast way of researching competition for a specific keyword SensorTower gives us both and results from updates suggests that there are a connection between their estimations and true life. How do you experience AppAnnie/MobileDevHQ traffic estimation tools?
- kolinko 12y ago
  A nice writeup. As for AppCodes.com, you missed some stuff we offer: We've got competitor tracking, support for other languages and data export (downloading csv with the search phrases+results). We also support the pre-launch analysis :) There's also an AppStore prediction tool that is quite unique compared to the competition ( http://techcrunch.com/2012/03/12/appcod-es-launches-app-store-prediction-tool-tells-developers-which-keywords-work/ http://techcrunch.com/2012/03/12/appcod-es-launches-app-stor... )
  - deleted 12y ago
    [deleted]
  - androidb 12y ago
    I'll look at that again and update it, thanks for the heads up. Maybe these were features you've added later, as I tested all those tools.
- hkimura 12y ago
  We would love to fix the bugs. Would you mind sharing your experience and what you found annoying?
hkimura 12y ago
We would love to fix the bugs that you have seen in Sensor Tower. What were the issues that you ran into?

mrborgen 12y ago

Partly true. You can only go so far with keywords at a specific time. However, the approach isn't totally unscalable, as you can work your way up to targeting more and more trafficked keywords as your app grows. An exptremely important part of ASO is to keep on doing it every time you update your app.

chatmasta 12y ago

I have not looked into the economics of app stores myself, but I imagine they are following a similar trend that google did. I bet there are a lot of opportunities for developers selling cheap long-tail apps (recipes, quotes, etc, i.e. "resources") to niche customers. But I have no idea.

mrborgen 12y ago
There are indeed a lot of opportunities there. But they aren't as drastically as in the early days of SEO. Partly because Apple gives you so few opportunities to affect your rankings. But a lot developers just ignore ASO, which opens up possibilities for those who take it seriously.

androidb 12y ago

SensorTower is buggy and annoying, I much prefer AppAnnie & MobileDevHq. I compared[1] them a while back and ended up concluding that the free tiers of AppAnnie/MobileDevHQ are enough to do some basic ASO. [1] http://www.androidb.com/2014/07/10-tools-to-help-with-google-play-store-optimization-for-your-app/ http://www.androidb.com/2014/07/10-tools-to-help-with-google...

mrborgen 12y ago
Thanks for the tip. Interesting article. I have found that once you get used to SensorTower, it works quite well. what I mostly need when doing ASO is: 1. Traffic estimation 2. A fast way of researching competition for a specific keyword SensorTower gives us both and results from updates suggests that there are a connection between their estimations and true life. How do you experience AppAnnie/MobileDevHQ traffic estimation tools?
kolinko 12y ago
A nice writeup. As for AppCodes.com, you missed some stuff we offer: We've got competitor tracking, support for other languages and data export (downloading csv with the search phrases+results). We also support the pre-launch analysis :) There's also an AppStore prediction tool that is quite unique compared to the competition ( http://techcrunch.com/2012/03/12/appcod-es-launches-app-store-prediction-tool-tells-developers-which-keywords-work/ http://techcrunch.com/2012/03/12/appcod-es-launches-app-stor... )
- deleted 12y ago
  [deleted]
- androidb 12y ago
  I'll look at that again and update it, thanks for the heads up. Maybe these were features you've added later, as I tested all those tools.
hkimura 12y ago
We would love to fix the bugs. Would you mind sharing your experience and what you found annoying?

hkimura 12y ago

We would love to fix the bugs that you have seen in Sensor Tower. What were the issues that you ran into?