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Have you tried SearchMan for analysing keywords?
by andreash 12y ago
Have you tried SearchMan for analysing keywords?
- mrborgen 12y agoJust slightly. Might be that they are equally as good as SensorTower. I just got used to SensorTower early on, and have been using them since. Also tried Appcod.es for a while, but the seemed to stop improving their service. Anybody else who knows other potential good tools for keyword optimisation?
- kolinko 12y agoHi, AppCodes founder here - we recently made a major design update. As for adding new features: anything specific you were missing?
- mrborgen 12y agoHi! Good to hear, would love to try it out. I liked the service when I tested it a couple of years ago. However, what made me not return was your paywall, which is placed right after the login. In other words, I could do anything without paying. Given all the free tools out there, this approach made me skeptical. I am not an expert on SaaS, but I suspect it would be better to give people some kind of freemium option.
- kolinko 12y agoIt really depends - there's been some posts on HN criticising the freemium approach: - http://www.tylernichols.com/web-development/i-am-done-with-the-freemium-business-model http://www.tylernichols.com/web-development/i-am-done-with-t... - http://blog.rapportive.com/is-freemium-right-for-you http://blog.rapportive.com/is-freemium-right-for-you When building AppCodes I decided to sacrifice the learning curve for the ease of use once the tool is understood. This kinds of products don't work well when published with freemimum plans - people don't try to understand the product, skip the tutorials, sign up for free, spend 5 seconds evaluating the tool, and unless the learning curve is very calm - leave. What I prefer is for people to take a while and make sure they understand the ASO process ( http://www.slideshare.net/kolinko/appcodes-app-store-marketing-toolbox-11535165 http://www.slideshare.net/kolinko/appcodes-app-store-marketi... ), and then - once signed up, to spend a while learning the tool. The expectation is that the ones that go through this will get a better experience afterwards. The ones that won't - there's a no-questions asked refund :) Another thing with freemium is that it works best with products that people use consistently for months and years. While this might be the case for web SEO or for app sales tracking, in case of App Store SEO it really isn't. You want to spend 3-5 months setting up your position, and once it's all set and you can forget about it. If I was running a freemium service, I'd have to find some tricks to keep bringing people back. I'd also be more inclined to gear the service towards the app developers with more than one app - because only those devs would bring in the profit. I don't track our competition too closely, but the last time I checked, that was what they were doing. Publishing charts of your position, and sending you e-mails of your daily rankings (even though rankings in the app store rarely ever change), and moving towards Enterprise customers. They also tend to deliver an interface that's easy to learn, but not that effective really (e.g. they don't bother distinguishing between iTunes keywords, and App Store search phrases). At least that was the case with the ones I checked... If you disagree, I'd greatly appreciate a reply :)
- mrborgen 12y agoI see your point. Especially about the retention part. It's not really a prouct which people use for years. Though I wonder; could it be? What if you included daily downloads stats too? I use AppFigures for that, but I really with they would include keywords intelligence to, so that I didn't have to use so many services. The thing is though, when I don't even get to see the interface before I pay, I would really need a lot of good reviews from friends before I sign up. You should clean up your front page to, it's a but messy. Don't mean to be rude it's just my honest opinion. Love your Slideshows by the way! :)
- kolinko 12y agoThanks for the feedback. As for the daily downloads - as you said - we'd have to compete with AppFigures. As for seeing the interface - did you see the demo? ( http://www.appcodes.com/demologin/ http://www.appcodes.com/demologin/ ). Not trying to make a sale here, just curious. Thanks for the feedback regarding the front page. Can you be a bit more specific here? What seems too messy for you? (btw. e-mail support@appcodes.com if you'd like a free account as a "thank you")