I'll admit it - I had to look up moribund. And I think draining life from the brand is a little over the top. They know they're not cool anymore. So, they're th

I'll admit it - I had to look up moribund. And I think draining life from the brand is a little over the top. They know they're not cool anymore. So, they're throwing everything they can at the wall to see what sticks.