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I disagree. I don't want to hear what some marketing executive is doing with here daughter. Company twitter accounts are usually good inasmuch as they stick to
by netsp 17y ago
I disagree. I don't want to hear what some marketing executive is doing with here daughter. Company twitter accounts are usually good inasmuch as they stick to a particular purpose. It's fine if it is commercial or promotional as long as it is clear.
I want to hear if a web service is having server issues, adding new features, experiencing downtime, offering a special promotion. I want o hear if the hardware store is selling something (I want) on sale. If I don't want to know, I'll unsubscribe.
What I don't want is a mix.
- jessep 17y agoThe article and analogy definitely made me smile. I agree with you to netsp, though, to a degree. I want them to be adding value in the mental space where their product lives in my brain, but not as narrowly as you say here. Relevant links, ideas, events are also good as far as I'm concerned.
- netsp 17y agoThe article made me smile too. Bringing the conclusion back to the analogy it sounds like he's recommending the girl from the bank just stop pretending and really be your girlfriend, forget the home loan, meet your parents and I'm not sure where it goes from there. What I was talking about though is the idea of a 'mix.' That idea basically makes twitter into a baby version of TV. We'll have content which people will want. Then we'll have the promotion which people tolerate to get the content. That doesn't apply very well online and it definitely doesn't apply to twitter. The problem with twitter when it's a company is not knowing what you are signing up to. I have no problem with promotional content on twitter because I don't have to see it, unless I'm signed up to it in which case I probably do want it.