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> Yo has been dead for a month Are you sure? They released an update for their iOS app yesterday: https://itunes.apple.com/us/app/yo./id834335592 https://itune
by gkop 12y ago
> Yo has been dead for a month
Are you sure? They released an update for their iOS app yesterday: https://itunes.apple.com/us/app/yo./id834335592 https://itunes.apple.com/us/app/yo./id834335592
- minimaxir 12y agoYes. http://i.imgur.com/dCgcaWX.png http://i.imgur.com/dCgcaWX.png That first spike in overall ratings was the result of an advertising campaign where Yo literally gave away free car rides, and no one wanted it: http://valleywag.gawker.com/gimmick-app-yo-offered-gimmick-car-service-and-no-one-1625237703 http://valleywag.gawker.com/gimmick-app-yo-offered-gimmick-c... So they tried to give away free Moto 360s, which was a PR disaster: http://9to5google.com/2014/08/28/motorolas-yo-based-moto-360-giveaway-went-exactly-as-planned/ http://9to5google.com/2014/08/28/motorolas-yo-based-moto-360... Neither expensive PR stunt could stop Yo's descent into obsolesce. What would organic usage do?