From Seth's blog that launched brands in public: http://sethgodin.typepad.com/seths_blog/2009/09/launching-brands-in-public.html http://sethgodin.typepad.com/se

From Seth's blog that launched brands in public: http://sethgodin.typepad.com/seths_blog/2009/09/launching-brands-in-public.html http://sethgodin.typepad.com/seths_blog/2009/09/launching-br... Over the last few months, we've seen big brands (like Amazon and Maytag) get caught in a twitterstorm.