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So just as a data point, I actually co-founded a YC startup a few years ago that was working on a similar problem. On paper it seems like a promising space beca
by Alex3917 12y ago
So just as a data point, I actually co-founded a YC startup a few years ago that was working on a similar problem. On paper it seems like a promising space because there are 300 - 500k new consumer products launched each year in the US, not including media titles.
What we found though was that probably 98% of these products were completely commodified, as in a new brand of 2% milk or a new kind of paperclips. We would go to industry events with, say, 20,000 CPG food products, but of those there were maybe only 5 - 10 per year that were interesting enough to actually be worth talking about. And even reaching out to contract manufacturers directly to get new products at the very beginning of the pipeline yielded limited results.
We were actually offered funding, but ended up shutting down the startup instead because we found that while we could make money doing bespoke projects for companies with large budgets, the market just wasn't there to build the products that we initially wanted to build. If Product Hunt can innovate on the lead gen though then it's definitely cool space, and I'm excited to see what they can come up with.