Internally, Yahoo has always had purple and yellow as a theme. The legend is that they were the cheapest colors at the store when Jerry and Filo were setting up

Internally, Yahoo has always had purple and yellow as a theme. The legend is that they were the cheapest colors at the store when Jerry and Filo were setting up the office. Personally, I don't buy this; probably the real explanation is that they deliberately chose eye-watering colors like every other startup in the mid-90s. They also say that the online Yahoo logo was made red because there wasn't a good shade of purple on old Windows 3.1 computers. Remember those days? In recent years, Yahoo has been dominated by more cheerleaders and corporate climbers than do-ers, and purpleness has become an obsession. It's purple purple purple everything there. Proof: the move to rebrand Yahoo as purple, a color which users had never associated with the company before.