Variance is itself a good. I know there's no shortage of opinions on what Apple does wrong but let's not make falling in line be one of them. There are plenty o

Variance is itself a good. I know there's no shortage of opinions on what Apple does wrong but let's not make falling in line be one of them. There are plenty of people who think the Google experience is worse off because of the way they use personal data. There will never be one prediction engine to rule them all, people are not machines, we don't all want the same things.