I think most people in the market for something next-generation are going to be looking for more than just "how do I consolidate onto 1 physical card". They're

I think most people in the market for something next-generation are going to be looking for more than just "how do I consolidate onto 1 physical card". They're going to want to fundamentally improve the payment system with a completely cardless, PIN-less (save for unlocking it once in the morning), wrist-based device. Plastc is $155 and you still have to: 1. pull something out of your wallet 2. select a virtual card 3. enter a PIN to unlock it 4. share your real card number with the merchant with all the fraud potential that carries 5. sign the receipt or enter your card's PIN (another PIN!) Apple Watch is going to leapfrog all that so hard. - it lives on your wrist - it stays unlocked as long as it's on your body - you just tap, no signing or card PINs - it uses tokenization so you never have to worry about stolen card numbers - it does craptons more stuff than payments too One advantage Plastc has is it will work everywhere right away while Apple Pay needs NFC terminals. But those upgrades are happening thanks to chip-and-PIN.