I hate to be so cynical, but product names nowadays are bordering on parody. And what's with the poor special effects in the background video? The e-ink display

I hate to be so cynical, but product names nowadays are bordering on parody. And what's with the poor special effects in the background video? The e-ink display doesn't even line up with the card when it moves! You'd think they'd put just a little more work into that, since it's the first thing people see.