Whilst I wouldn't go as far as to say "never going to happen", I am fairly cynical about this and similar products like coin. Not for any particular technical

Whilst I wouldn't go as far as to say "never going to happen", I am fairly cynical about this and similar products like coin. Not for any particular technical reason (although I'd be very interested to hear how they plan to make this work with Chip & PIN) but from a risk/liability perspective. At the moment most banks that I'm aware of provide an online fraud guarantee and a credit card fraud guarantee, so as long as you keep your credentials secure, they'll pay back if you get defrauded (I know it's not quite as simple as that but for the purposes of this comment I think that'll do) so the problem with this kind of product is that you're adding another company (plastc) to the trusted list, you're going to have to provide them with all the card details. So unless the banks agree to this not affecting your fraud guarantee, you'd be taking a real risk by using this solution. For the banks to agree that there would need to be something in the deal for them, to compensate for the loss of branding on their cards and the additional fraud risk.