I find I think on two levels in my startup: the big picture "billion dollar" vision that I sell to VCs and others looking 10 years out, and the "where we are no

I find I think on two levels in my startup: the big picture "billion dollar" vision that I sell to VCs and others looking 10 years out, and the "where we are now" shorter term product vision that I discuss with my team. I try to use the "solving a simple problem" portion to validate that the big picture problem does exist and is valuable, and that my company has the capability to solve it. In the end its all about creating value for other people, and then convincing them to pay you a part of that value for your product or services. So problem solving is what pays the bills. But big vision is what gets people excited.