Concur on that assumption. Real estate sites in general have a huge amount of passive traffic that can generate advertising revenue. Women in particular have a

Concur on that assumption. Real estate sites in general have a huge amount of passive traffic that can generate advertising revenue. Women in particular have a huge affinity to just browsing listings for fun and aspirational purposes. Whilst Zillow isn't ad driven, know a fair number of sites that rely on that. Source. Work in the space.