I only read the beginning of the article and skimmed the rest, but this seems to be a misleading article. Just because the Chileans had the idea they could use

I only read the beginning of the article and skimmed the rest, but this seems to be a misleading article. Just because the Chileans had the idea they could use massive amounts of data and computers to achieve their socialist goals doesn't mean this was the origin of big data analysis in companies today. It doesn't take a quantum leap in creativity, imagination, or innovation to realize you can combine computing power and lots of data to glean insights into customers, or in socialism's case, societal (i.e., the government's) goals.