I think the biggest immediate benefit of a product like Soylent is that people can pick it up in order to try _eliminating_ other foods. There are numerous symp

I think the biggest immediate benefit of a product like Soylent is that people can pick it up in order to try _eliminating_ other foods. There are numerous symptoms that correlate to a food intolerance, but aren't immediately life threatening and don't manifest with the typical "swell up and get inflamed" allergic reaction. These are the secret enemies of our diet, as they tend to also involve everyday foods that are integral to the food culture of the household, and their removal can't be so easily justified when the symptoms aren't obvious. Individuals attempting an elimination by changing cooking strategy face conflict, misunderstanding, and to a large extent, their own self-defeating habits. A product like Soylent reduces the cost of experimentation, which is a really big deal.