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And yet Apple probably makes billions of dollars per year from the iPod and it has become almost the colloqual term for "portable digital music player". Crazy.
by rmc 12y ago
And yet Apple probably makes billions of dollars per year from the iPod and it has become almost the colloqual term for "portable digital music player". Crazy.
- Iftheshoefits 12y agoNot crazy; marketing. Apple's marketing is very good, and it gets a lot of positive press (read: free positive marketing). One of their most successful plays, in my opinion, is to have become almost identified with "high-tech" consumer gadgetry. They have a target market that consists mainly of affluent people who are not only willing to spend their cash on consumer electronics, but desire to do so in a specific way that helps them identify as a "techy" or "tech geek" or what have you. Apple's target market is a set of people who are paying for a product as much because it has the Apple logo on it as because of what it does. For better or worse.