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Part of the strategy is to emphasize the comparison to on demand movie rentals which get you 2 hours for $4.99.

• ajmurmann 12y ago
  Where is that? Google Play gives you 30 days and Amazon I believe gives you at least 48 hours for a movie.
  • dmcg 12y ago
    Assuming you watch the movie once, it's 2 hours no matter how long it was available for.
    • luckyno13 12y ago
      But $5 for a one time watch isn't too bad if you are only going to watch it once. Otherwise you buy it for $10-$15 and watch it once, and maaaybe come back to it later. With kids movies on the other hand, kids tend to watch their movies more than once so the game changes a bit. $5 for 48 hrs vs 30 days vs $15 for perm access becomes a bit more complicated. I would feel bad for my parents if they had to pay for a TMNT movie each time I watched it :)