It is not plausible that "Pirate Joe's" is confusing. You can't simply discard "(thing)" and focus on "Joe's", trademarks are taken with their entire context.

It is not plausible that "Pirate Joe's" is confusing. You can't simply discard "(thing)" and focus on "Joe's", trademarks are taken with their entire context. See also, moron in a hurry.