>>If Demand Media decide to sell it later to say a competitor of mine, I'm out of luck now aren't I? That depends - are they really a competitor in the same in

>>If Demand Media decide to sell it later to say a competitor of mine, I'm out of luck now aren't I? That depends - are they really a competitor in the same industry, and their use of your trademark leads to confusion in the marketplace? Because then you're not out of luck at all, you have a trademark case.