Your analysis is flawed: Apple stores aren't selling Apple products to tech savvy individuals. They're selling Apple products to mall goers, which are a known

Your analysis is flawed: Apple stores aren't selling Apple products to tech savvy individuals. They're selling Apple products to mall goers, which are a known diminishing supply, and is selling access to same-day accessories and acting as a front point for talking to Apple techs and dealing with warranty claims. In that sense, Apple stores are actually in the business of selling services, rather than products.