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> I'd assume this is mostly just about brand control. A store selling their products that they don't control will not necessarily have the experience they want
by darkarmani 12y ago
> I'd assume this is mostly just about brand control. A store selling their products that they don't control will not necessarily have the experience they want for their brand. Even if they can't shut it down, just harassing them can prevent the store from growing very large and causing issues with their brand perception.
Can't they distance themselves from him and at the same time benefit from selling through him? They'd even have more influence over him if they had a cooperative agreement: ie: don't call himself "Pirate Joe's" and put up a big disclaimer. He wouldn't have to do that, but maybe he would do those things if they gave him a side channel to get goods.
- voxic11 12y agohe doesn't call himself pirate joe's that's just the popular nickname, the store's name is Transilvania Trading.
- xanderstrike 12y agoExcept that it says "Pirate Joes" in the window and on signage.
- deleted 12y ago[deleted]
- tzs 12y agoThen he was very confused when he recorded his voice mail greeting: "Hi you've reached Pirate Joe's we're located at 2348 West 4th Street"
- jnem 12y agoRead carefully. It was originally "Transylvania..." but after he moved locations he changed the name of the store to "Pirate Joe's" (a decision influenced by what WAS the nickname).