4 ms·
When has losing control of your product & brand been a good thing?
by sliverstorm 12y ago
When has losing control of your product & brand been a good thing?
- SG- 12y agoIn this case the product is simply being resold with all original labels (plus an added Canadian nutrition label) and there is no effort to hide where it's coming from.
- fleitz 12y agoI dunno, ask P&G, Kelloggs, et al.
- slowmovintarget 12y agoIn general, under the law, you lose control of a physical good (product) the moment you sell it, as the article explains. Your trademark (brand) does indeed have some legal protection, but Pirate Joe's isn't treading in that pool. This is a Good Thing™ because sellers should never be able to withdraw a product from a consumer's control or have a say in what the consumer is allowed to do with the product once they've bought it. The moment purchase law allows that you get companies adding provisions that purchasers aren't allowed to review a product they've bought or do things like refill a printer cartridge with other ink (witness the DMCA). None of these consumer protections causes the company to lose control of their brand, and neither does Pirate Joe's.