PizzaHut did a similar thing a while back: http://www.techcrunch.com/2009/08/01/pizza-huts-delicious-iphone-app-tops-100000-downloads-in-two-weeks/ http://www.

PizzaHut did a similar thing a while back: http://www.techcrunch.com/2009/08/01/pizza-huts-delicious-iphone-app-tops-100000-downloads-in-two-weeks/ http://www.techcrunch.com/2009/08/01/pizza-huts-delicious-ip... Except it is more geared at remotely ordering a pizza to be delivered.