That would work well for the press, but poorly for startups. Reason being: press is like raising money -- you have to get a lot of excitement to get the best c

That would work well for the press, but poorly for startups. Reason being: press is like raising money -- you have to get a lot of excitement to get the best coverage. Putting the news out on your blog fails on multiple points: - No deadlines, so there's no urgency for the press to pick up your story (vs one that's more urgent). No urgency in practice means your story will not be written about. - Cat's out of the bag. It's much less exciting to re-print news than to break it, and news that's exciting gets first priority. - This makes it old news. Similar to the last point -- why cover it if it's already been covered?