Another factor to consider would be the domain name of the site. Would you want to build your company on top of the domain name? Is it suitable for the broader

Another factor to consider would be the domain name of the site. Would you want to build your company on top of the domain name? Is it suitable for the broader niche that you want to apply it to. If the site is a good fit, buying an established but underdeveloped site can be a great way to gain a foothold in an vertical without toiling for months in obscurity.