4 ms·
I don't think it's so much a matter of research or blind tests in this case. Like a regular user may not notice that a website loads .1 second faster because so
by GBKS 17y ago
I don't think it's so much a matter of research or blind tests in this case. Like a regular user may not notice that a website loads .1 second faster because somebody optimized the database queries, a regular viewer will not be able to tell the difference between Arial and Helvetica. Designers, who are trained to be sensitive to those details will have an automatic response and be able to pinpoint what the reason is.
- lacker 17y agoBut you can test that shaving that 100ms off your website latency has a real impact on the user, because it can show up in your metrics.
- kingnothing 17y agoAlternatively, you could do the same thing with Arial and Helvetica. Show one to half of your visitors and the other to the rest then compare conversion results between the two sets.