Here are some bad answers: “Your stock options will be worth more here than elsewhere.” “You’ll get to work with the smartest people in the world.” “You can hel

Here are some bad answers: “Your stock options will be worth more here than elsewhere.” “You’ll get to work with the smartest people in the world.” “You can help solve the world’s most challenging problems.” Every company makes these same claims, so they won’t help you stand out. Just cover the basics and then promise what no others can: the opportunity to do irreplaceable work on a unique problem alongside great people. Isn't that a contradiction?