"Following through is the tough part." I disagree with the sentiment of this post, but THAT statement is absolutely true. So much so, that "hacking" yourself

"Following through is the tough part." I disagree with the sentiment of this post, but THAT statement is absolutely true. So much so, that "hacking" yourself to do so is a really good idea. As you say, it's easy to quit. It's ESPECIALLY easy to quit if you're doing it on the side. "Oh that side project? Yeah, I kinda lost interest in that" is easy to say and no one will care. It's a LOT harder to say, "Oh, the idea I quit my job over? It failed." because that makes you look like a failure. Quitting your job is a similar psychological hack to fatblogging or announcing an engagement at a big party. Or burning the ships once you reach foreign shores. Being "desperate" is what can often push you through the crappy or boring parts of your startup.